I surf in "business casual"

What is going on here? Riding the waves in a Chanel two-piece tweed suit and kitten heels is ridiculous even for my warped ideals of appropriate dress. I can't even imagine being seen at the beach in that get up much less CARRYING A SURF BOARD. 

On the other hand, I kind of love this Chanel bike with the quilted purse attached for $17,000. I would fill it with little tins of caviar and feed it to myself at traffic lights using a tiny spoon carved out of white gold.