Ever since I went to an ASOS press lunch back in 2007 and they announced to us that they sell something like 85 000 dresses day, I have had this nagging feeling in the pit of my stomach every time I see or hear them get mentioned in the press. ASOS NEED TO BE REINED IN. They seem to be collecting designer brands like a fat kid collects Mars bars. Despite their amazing success, something about their website just turns me off. Maybe it's the poorly-styled models posing like a bunch of extras in a soft-core porno, maybe it's the fine print that whispers "get harem pants in the style of Lady Gaga". Or maybe it's just ridiculous stuff like this shoe being described as "sporty platform sandals". How are 5 inch high stripper platform heels deemed to be sporty?
When ASOS starts peddling Balmain on their website - that will be the day I shed a tear because clearly NO ONE HAD SUCCESSFULLY REINED THEM IN.
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