There's an insightful article on Style.com about Jenna Lyons, who's been with the company for 20 years, about making a personal connection with her customer base. I love what she says when asked about designer collaborations with mass retailers (although I still wear my Alice Temperley for Target dress to interviews, pssssht).
"What do you think about top designers making “affordable” lines for mass retailers?
What I appreciate about it is someone like Rodarte or Proenza Schouler maybe gets more mindshare from people who might not have known who they are. But I think it’s a little flash-in-the-pan, and the quality, a lot of times, is really not great. That, to me, is for the young little fashion girl who’s obsessed with Proenza and Rodarte and who can’t afford it. For someone who just wants to look good on a day-to-day basis, it’s not a strategy for how to dress."
Back to the collection, there are some really unique pieces including black sequin harem-lite pants, sequin black shorts, a black slouchy leather jacket, a black oversized leather bag that is very YSL-esque, a tweed blazer in a modern shape and my personal favourite - a furry black vest! MUST HAVE ALL FUR AND FURRY LOOKING BY PRODUCTS.
And as usual, J Crew does not disappoint with their coat selection....behold some select images:
images via http://www.theglamazondiaries.com